Agency Work

Smashburger® Debuts New Smoked Bacon Brisket Burger with One-Day Promotion and Digital Campaign

“Smashed It” Campaign Features Smashburger’s Latest Menu Innovation
May 20, 2020

Smashburger, a leading fast casual better burger restaurant, just announced its all-new Smoked Bacon Brisket Burger, one of its most ambitious burgers yet. Featuring a Certified Angus Beef® patty, crowned with a pile of slow smoked brisket, then layered with Applewood smoked bacon, smoked cheddar, pickles, and BBQ sauce on a brioche bun.

In partnership with agency of record Partners + Napier, Smashburger is promoting the impressive new menu item with a special one-day promotion and accompanying digital campaign.

First, in celebration of National Burger Day on Thursday, May 28, 2020, Smashburger will give anyone who purchases a Smoked Bacon Brisket Burger a second one for only $1. The buy one, get one for $1 offer is valid only on that day, and available at all participating U.S. locations.

The new Smoked Bacon Brisket Burger is also celebrated in Smashburger’s brand campaign, “Smashed It,” which debuted in early March. The campaign reaches burger lovers through social, outdoor and digital — capturing their attention during meal planning and earning some love for the brand in the process.

The creative recognizes everyday moments of personal greatness, such as shutting down a pickup artist or resisting the urge to overshare. Moments that deserve something bigger than a pat on the back, like a Smoked Bacon Brisket Burger.