Agency Work

Smashburger’s New Look Earns Industry Praise

March 25, 2021

We're proud to unveil a major brand refresh for Smashburger, the first in this fast-casual chain’s nearly 15-year history. The revamp is a modernized nod to its unique "smash" cooking process, and the new color scheme pays homage to its Colorado roots. The new look will roll out across all 340+ U.S. and global locations this summer.

Read More in Ad Age