Beverage Alcohol

Can a wine with a dark side feel inviting?

Helping a VIP wine influencer event meet high expectations through ultra‑premium collateral design

Challenge

Create an immersive experience for our influencers.

The Prisoner Wine Company is a luxury, artisan wine portfolio with a dark, moody look and a non-conformist personality. We needed to bring that unique vibe to a VIP influencer event in San Diego through ultra-premium event materials.

Approach

We communicated taste with a touch.

There’s nothing mass-produced about this brand, so Vine Creative Studios created materials that infused the brand into every touchpoint of the event experience — like hand-lettered signage, a hand-sewn leather folio, and stamped metal tags.