Beverage Alcohol

High impact design for one-of-a-kind wine

Elevating the release of highly anticipated vintages with beautifully designed launch kits and trade collateral

Photograph of the Robert Mondavi vinyard.


Elevate a cherished tradition.

The annual reveal of Robert Mondavi Winery's Reserve Cabernet Sauvignon drives excitement and sell-in among luxury sales and trade. Each year, we create a unique launch kit to match the evolution of the brand. As we marked the wine's 50th anniversary, we wanted to make it even more special.

Photograph of the launch kit.


We paid homage to the winemaking process.

Each launch kit is designed to reflect the patience and skill required to make The Reserve Cabernet Sauvignon. The complexity of the wine is mirrored by the kits’ refined production techniques and materials, including hand-stitching, elegant paper stocks, and subtle foil touches.

Photograph of the launch kit.
Photograph of the launch kit.
Photograph of the launch kit.

Where vintage and modern meet.

Like the winery, vintage after vintage, the launch kit marries tradition with contemporary style, signaling an exciting new release grounded in a long history of achievement.