Case Study

The Vote Needs U

Simply telling people to vote is boring. And ineffective. But putting a bunch of issues people are insanely passionate about front and center — that provokes action. So we created a rallying cry, inspiring citizens to insert themselves in the democratic process. Wherever you stand, the vote needs U.

Campaign Headquarters

Our website served as the hub, welcoming visitors with a rotating cast of hot-button issues they could share socially. Plus, prominent links to register and locate a polling place.

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iMac

Social Activism

As headlines rolled in, we highlighted issues in real time across social channels.

Instagram Profile
Instagram Post

Power To The People

We built grassroots support and took our word to the street with posters, buttons, stickers, shirts, and more.

Political Hijacking

We built a Chrome extension visitors could download and flip on — taking over their browsers by replacing keywords with issues they could share into their social spaces.

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The Results Are In

3,500,000+ Impressions via national media coverage
Flag of the United States of America U.S. Creative Work of the Month
The Drum — September 2018
250+ Voters registered during 60-day campaign run

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